Nowadays social media are an important aspect of an artist. It can set an image you want to portray and bring music to the worldwide audience - now more than ever. With every post you influence opinion people have about you, it can have a positive effect on your career but also negative. The saying: "Even bad press is a good press", is not the best strategy to live by speaking of career. Releasing of new material, promoting yourself, partnerships or singles and albums campaigns - all of this can be done on social media and have the effect you want. Having a successful campaign comes greatly from promotion and a large part of that happens on social media.
World of music was hit with Covid-19 crisis as any other area. Concerts and tours were canceled, clubs and bars shut down, but with every obstacle comes new opportunity. Music industry had to adapt and so everything moved to the internet. Artists started doing shows online and live stream concerts from the comfort of home replaced in person experience. Many festivals also relocated online and because of it they can include more artists and viewers worldwide like this year's Tomorrowland - Around the World will not only have tons of world artist but also will hold during the festival “Inspiration Sessions” with entrepreneurs from "Around the World".
Our clients are not the ones to fall behind. They are doing online shows, festivals and some have even started their own show series. Keeping steady flow of posts on social media to stay visible to fans, engaging with them and releasing new music.
D.O.D has started his own online show series D.O.D & Friends - Basement Sessions where he did an hour long show every week on multiple platforms. He also took part in DJ MAG’s Top 100 DJs Virtual festival from which earnings were donated to UNICEF.
Juicy M did various live streams on her YouTube channel and released new music.
Matoma has taken part in multiple livestream festivals like Room Service Festival and Digital Mirage Festival, and to make it even more interesting he chose an unconventional space like forest.
Blinders launched Blinders & friends party livestream with multiple artists as guests.
Vini Vici were involved in Sunburn Home Festival, DJMAG's Top 100 DJs and will be a part of Tomorrowland Around the World.
Axtone records when celebrating their 15th anniversary threw an all-day house party stream on Twitch, with their artists.
Social media management is starting to be a necessity when it comes to being a professional artist. On the other hand, Artist management was always there and has only grown on importance with time. Release strategy and campaigns, merchandising, interacting with fans, choosing the right posts and maintaining steady number of posts to name just a few perks of having Artist management and Social media and PR management at Kuna Production.
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