Nowadays social media are an important aspect of an artist. It can set an image you want to portray and bring music to the worldwide audience - now more than ever. With every post you influence opinion people have about you, it can have a positive effect on your career but also negative. The saying: "Even bad press is a good press", is not the best strategy to live by speaking of career. Releasing of new material, promoting yourself, partnerships or singles and albums campaigns - all of this can be done on social media and have the effect you want. Having a successful campaign comes greatly from promotion and a large part of that happens on social media.